Butcher in a Jar

"Butcher in a Jar" is a product and sales concept for ready meals from the butcher's shop. The trend towards fast cuisine is unchanging. Ready-to-go meals that are only heated in portions are in demand more than ever. At the same time, consumers attach great importance to regional origin, few additives and high-quality ingredients.

These demands are almost tailor-made for butcher's businesses, because butchers are still a figurehead for fresh and premium quality products. In addition, the "Butcher in a Jar" product concept is also suitable for vending machines and thus makes it a year-round theme.

"BUTCHER IN A JAR" Workbook in English (PDF view)